ICROSS making a difference

please help icross http://icrossinternational.org/whatwedo/index.asp

ICROSS Mission Statement
Our aim is to reduce disease, suffering and poverty among the poorest on earth. Our projects are implemented through the values and beliefs of the people themselves. Together we create self-reliance and work towards long-term positive change.

Background
ICROSS was created by Dr. Joe Barnes and Dr. Michael Meegan in 1979. It established a new approach towards long term health care (this is explained in details in our downloadable strategic plan) For decades ICROSS has developed public health research that has pioneered low cost innovations (please see research section)

Six Million Children Every Year die from preventable disease
Most of these deaths are in areas of the Sub Sahara in rural areas without access to proper health care or water. ICROSS works in the heart of such communities, Our Child Survival programme needs your help.

Child survival is a low cost effective way of reducing these deaths. For 30 years ICROSS has been developing long term child survival. Despite reducing death rates by half in its areas there is still massive loss of life and horrific suffering from easily preventable diseases. We need your help and we need it today.

1. Immunising Children in ICROSS Programmes

Immunization has saved over 20 million lives in the last two decades worldwide and it is cheap, effective and saves the lives of millions of children every year.
We are scaling up our immunization coverage in 2012 preventing whooping cough, tuberculosis, tetanus, polio, measles, and diphtheria , this costs $4 per child.

2. Promote Child Feeding Essential Micronutrients to undernourished infants:

For over 18 months the Pastoral communities we serve have been devastated by drought and hunger . Over 44% of children were malnourished. Thanks to your help this has fallen in the past 4 months but we need to extend our reach to those living in extreme poverty many having lost their livelihood, all their animals dying in the drought.

ICROSS promotes exclusive breastfeeding for the first six months of an infant's life, followed by the provision of nutritious, clean, mashed or semi-solid foods and breastfeeding thereafter, can reduce malnutrition, improve growth, and save lives. This ongoing follow-up costs $5 a month per child.

Micronutrients are critical for children to survive, develop, and grow. Deficiencies in vitamin A, zinc, iodine and iron, for example, can lead to blindness, severe infection, poor growth, mental retardation, and an increased risk of death. Given directly as supplements or through fortified food, micronutrients are an inexpensive and effective way to prevent these deficiencies. ICROSS continues to build this essential programme but we cant do it without support. Please send whatever you can https://icrossinaction.com/donate.html

3. ICROSS DISEASE CONTROL PROGRAMME

One of our core activities has always been the reduction of disease in areas of extreme poverty
This means preventing , Diagnosing and Treating Acute Respiratory Infections, Diarrhea, and Malaria:

Acute respiratory infections, usually in the form of pneumonia, contribute to more than two million deaths of children under 5 every year. Many of these deaths could be prevented through a five-day course of antibiotics, This usually costs less than a $1 per child.

Please help us today and send whatever you can to our Child Survival work. Today you can do something that matters, Today you can change a life.





Philosophy
We believe in evidence driven, results based long term solutions that can be shared. We do not believe that projects should be donor agendas, they must be community decided and locally planned. We succeed because all we do is long term over decades, in local language and through local culture. Our work is built through continuity.

Passion
None should ever sleep and be hungry; no child needs to be sick and untreated or thirsty. Everything we do will change the poverty trap and the short term idea of poverty. Our humanity is how we care for each other and embrace those who are vulnerable and hurt. We are going to end starvation and suffering, but we can only do this together.

Vision
A World free of needless suffering and infant death where people can be cared for and respected as they are within their own language , culture, traditions and beliefs. Where there is no hunger and starvation in a World of such vast wealth. Where there is compassion and kindness based on equality and shared empathy and understanding.


What we do
We fight poverty by identifying a root cause of suffering and designing long term ways to create change. Famine relief, short term projects and quick solutions do not work. For 30 years, we have been developing alternative innovations and low tech solutions to big problems.

Projects
The United Nations has set a series of targets to end world poverty and hunger. The gap between the rich and poor causes over 50,000 children to die from preventable diseases cause by poverty everyday. These millennium goals are the gold standard we are all aiming for. For more facts about Global Poverty and the reasons why ICROSS focuses on these areas,

Who we are
ICROSS is an international Non-governmental organisation working in partnership with civil society organisations, non-governmental organisations, governments and bilateral agencies including the Global Fund, the European Union, the World Health Organisation UNICEF other Organizations and local communities.

We are a group of trained professional s in global health and development ranging from clinical services and gynecological to water and sanitation. Most of our teams and all our managers are from local communities (For more information please see our strategic plan)
Contact Us

ICROSS International Head Office
Registered Office ICROSS, PO 507 Ngong Hills, Kenya
( A Registered Non Governmental Organisation regulated by the Kenyan Government
NGOs Coordination board under the NGO Act ; Registration No. OP/218/051/9254/180 )

International Director: Dr Michael Meegan D Med HC NUI

We prevent diseases and control epidemics.
We create long term changes in infant mortality.
We are creating low cost-effective solutions to break the cycle of poverty.
We train, educate and support thousands of local people to be self sufficient.
We support communities in helping orphaned children and help them respond to poverty in the villages.
We see what is working and find out what is effective through scientific study and research. Working with international institutions we have published widely on new innovative responses to disease and poverty.
We identify the most vulnerable children and communities in need and provide practical immediate help and long term solutions so they will be independent.
We believe in evidence led public health programmes responding to the realities on the ground.















· famine in africa | famine in kenya

· starving children in africa | starving children in kenya

· starving african children | starving kenyan children

· sponsor a child in africa | sponsor a child in kenya

· donate to africa | dontate to kenya


You could also prefix the above with "Save", "Support", "Sponsor", "Donate" etc in titles & meta tags



Each page should be very targetted & seperate keyword research on each - for example:



Emergency Drought Appeal page:

· Drought in Africa

· East Africa drought

HIV & vulnerable children:

· AIDS in Africa

· AIDS epidemic in Africa

· Children with AIDS

Water sanitation:

· water crisis in africa

· water pollution in africa

· clean water in africa

The debate between broad match versus [exact match] is a lengthy one, but I'm not completely surprised that my mentor recommended to focus solely on exact match. I started a discussion about it, months ago, on LinkedIn. I'll share some of the feedback that I got, supporting the use of exact match on keyword research:

"Personally, I use exact match when doing SEO keyword research because it reduces the number of unknowns. This way, you know that the data you're getting represents ONLY the keyword or phrase you're considering targeting."

"Exact match is the way to go for specific data on the keywords you know your brand's targeting. Broad match is most useful to get ideas of things you might not have otherwise considered."

"I pay closer attention to the exact match search volume in that it should give you a more accurate estimation of actual search volume for the keywords in the order as it appears.


Where as looking at broad match, if the keyword phrase is using multiple words, then the search volume typically takes into account all search volume regardless of the order of the words in the search string.

For example, if your term is "best seo practices", broad match would take into account search volumes for variations such as "seo best practices", "best practices seo", "practices best seo", etc. This search volume number can be misleading in that not all variations of the phrase are what you might be interested in. Therefore, you get a more accurate representation by looking closer at the exact match numbers."